There are several differences between a brand and a product (or a service). It’s important to understand that popular products can become brands unto themselves and brand names can be used to refer to products. All is explained below ... Companies Make Products and Consumers Make (or break) Brands A product is made by a company and can be purchased by a consumer while brands are built through consumer perceptions, expectations, and experiences with all products or services

A logo is a word, a symbol is a picture, and a combination mark is a mix of the two. Does the distinction matter? To designers, yes - and here's why. The incorrect use of the term "logo" is something that can irritate designers. They argue that a logo is different from a symbol, which is also distinct from a combination mark. What is the difference between a logo, a symbol and a combination mark? In brief: a logo is made of letters, a symbol is a picture, and a combination