Brand or Product – What Is the Difference?
Brand or Product – What Is the Difference? There are several differences between a brand and a product (or a service). It’s important to understand that popular products can become brands unto themselves and brand names can be used to refer to products. All is explained below ... Companies Make Products and Consumers Make (or break) Brands A product is made by a company and can be purchased by a consumer while brands are built through consumer perceptions, expectations, and e
What is a Logo?
What is a Logo? Is it Symbol? A Combination Mark? Does the distinctions matter? The use or misuse of the word "logo" is one of those things that can frustrate a designer. A logo, they say, is not the same as a symbol, which in turn is not the same as a combination mark. So what's the difference? In brief: A logo is a word, a symbol is a picture, and a combination mark is a mix of the two. But really, in most circumstances, using "logo" for everything is OK. Is it? LOGOS VS. S
