Privacy policy

Last updated: 10/11/2026

This policy explains what personal information I collect through this website and my work, why, how long I keep it, and what you can ask me to do with it. I've kept it short and plain, because there isn't much to tell.

Who I am

Signature Graphic Design & SEO is run by me, James Huntington, a sole trader based in Taff's Well, Cardiff CF15. I'm the "controller" of your personal information, which means I decide how it's used and I'm responsible for looking after it.

If you have a question about your data, email me at jay@signature-graphic-design.co.uk.

What I collect

When you use the contact form: your name, email address, the subject and your message
When you email me: your email address and whatever you choose to include
If you become a client: your name, business name, contact details, billing details and the project information we exchange. For SEO work this can include access to your website, Google Search Console, analytics or Google Business Profile, which you grant and can remove at any time
When you visit the site: basic, non-identifying usage data such as pages viewed, device type and approximate location, collected by Wix's built-in statistics (see Cookies below)

I don't sell your information, and I don't add you to a mailing list unless you ask.

Why I use it

To reply to your enquiry. My lawful basis is legitimate interests: you've contacted me and expect a reply. If you're asking about work, it's also taking steps at your request before a contract
To do the work you've hired me for. Lawful basis: contract
To keep accounts and invoices. Lawful basis: legal obligation, because HMRC requires business records to be kept
To understand how the site is used and keep it working. Lawful basis: legitimate interests, and your consent for any non-essential cookies

How long I keep it

Enquiries that don't turn into work: up to 12 months after our last contact, then deleted
Client project files and correspondence: for 2 years after the project ends, so I can help with follow-up work, then deleted
Invoices and accounting records: at least 5 years after the 31 January submission deadline for the relevant tax year, as HMRC requires
Access to your website or Google accounts: I ask you to remove it, or remove myself, when the work ends

Other companies that handle your data

I use a small number of trusted services to run the business. They only process your information to provide their service to me:

Wix hosts this website and stores contact form messages
Wix for email
FreeAgent.com - accounting software and invoices
AI software tools may help me analyse websites and draft reports. I don't put your personal details into them beyond what the work needs

Some of these companies may store data outside the UK. Where they do, they use safeguards recognised under UK data protection law, such as approved contract clauses.

Cookies

Cookies are small files a website saves in your browser. This site runs on Wix, which sets:

Essential cookies that make the site work securely, such as keeping the contact form safe from spam. These don't need your consent
Statistics cookies that let me see, in anonymised form, which pages are visited. These are only set if you accept them in the cookie banner

You can change your choice at any time through the cookie settings link, or by clearing cookies in your browser. Wix's help article "Cookies and Your Wix Site" lists the cookies it uses.

Your rights

Under UK data protection law you can ask me to:

give you a copy of the information I hold about you
correct anything that's wrong
delete your information, where I don't need to keep it by law
restrict or stop using it in certain cases, or object to how it's used
send it to you or another organisation in a reusable format

Email jay@signature-graphic-design.co.uk. I'll reply within one month, and there's no charge.

Complaints

If you're unhappy with how I've handled your information, please tell me first so I can put it right. You can also complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or on 0303 123 1113.

Changes to this policy

If I change how I use personal information, I'll update this page and the date at the top.