SIGNATURE GRAPHIC DESIGN
SEO SERVICES
WHY THIS HAPPENS
You've got a website. So why can't customers find you?
Most local businesses aren't ranking for one of a handful of fixable reasons. The fixes are rarely as complicated as they look — you just need someone to tell you which ones matter, and in what order.
01
No Google Business Profile
The single biggest blocker to showing up in local and map results. Without it, you're invisible in exactly the searches that matter most.
02
Weak local signals
Your site isn't clearly telling Google where you operate or who you serve — so it doesn't connect you to nearby searches.
03
Thin page metadata
Titles and descriptions that don't target what people actually type. Small change, big difference — once it's done right.
THE OFFER
A clear diagnosis, priced up front
No open-ended retainers to start. A named audit, a fixed price, a fixed turnaround — written for your actual website editor so it's ready to act on.
MOST POPULAR
PROOF
From invisible to ranking locally
WREXHAM DENTAL LABORATORY - LOCAL SEARCH
14
→
01
Moved from effectively invisible to page-one local visibility for its core search term — within 6 weeks, mostly by fixing the fundamentals in the right order.
“James was a great help in increasing our local online visibility.
He very quickly identified areas where our website was lacking key data and provided instructions that were easy to follow. These had an immediate impact on our rankings and how we appeared when people searched for key terms.”
- Duncan Paine, Lab94, Wrexham
The diagnosis was a missing Google Business Profile and thin local signals. The fix list was written for their exact website editor, so they could act on it without paying for development.
HOW IT WORKS
Simple, and you'll actually understand it
01
Book
A quick call so I understand your
business, your customers and your
goals.
02
Audit
Business Profile, local rankings vs.
competitors, per-page metadata,
technical quick-wins.
03
Get your plan
A prioritised action list — highest-
impact fixes first, written for your
website editor.
04
Walkthrough
A 20-minute call so you know
exactly what to do next, and why it
matters.
WHY SIG?
The technical depth most content people outsource
Twelve years in digital content and SEO — from fiercely competitive commercial sites to local service businesses. I go deeper than a checklist: fixing the things quietly stopping a site from ranking.
→ Schema & structured data, done properly
→ GA4 and conversion tracking that actually reports
→ Search Console diagnostics & technical fixes
→ Content built on real search intent, not guesswork
12 yrs
in content & SEO, Cardiff-based
AI SEARCH · GEO
AI Search Visibility (GEO)
When someone asks ChatGPT or Perplexity for "the best [your trade] in Cardiff", those tools recommend specific businesses. Getting recommended is a different job from ranking on Google — and almost nobody in Cardiff is doing it yet.
I can prove it works without a big website. My own review site, WhatAITools.co.uk, has just 16 backlinks — tiny by SEO standards — yet as of September 2026 it has been cited 40 times by AI assistants, 34 of those by Perplexity, across 10 different pages. AI tools don't recommend the biggest site; they recommend the clearest, best-structured answer. That's exactly what a small local business can win on.
What the service covers: making your pages readable and quotable by AI assistants, structured data that tells AI exactly who you are, what you do and where, answer-shaped content for the questions your customers actually ask, and tracking of when and where AI tools mention you.
You don't need to choose between this and local SEO — the same groundwork feeds both. But if your competitors are invisible to ChatGPT, being the one business it can quote is the cheapest head start you'll ever buy.
AI SEARCH VISIBILITY (GEO) FROM £395
QUESTIONS
The things people usually ask
How long does an SEO audit take?
Five working days from our kick-off call. You'll get the full written audit plus a 20-minute walkthrough so nothing's left unclear.
Do I really need a Google Business Profile?
For a local business, it's the single most important factor in showing up in local and map results. If you don't have one, setting it up properly is usually the fastest win available — and it's the first thing I'll check.
Will you implement the fixes, or just tell me what to do?
Your choice. The Audit hands you a plan written for your own website editor so you can do it yourself. Audit + Fix means I implement the priority changes for you — no developer needed.
How soon will I see results?
Local SEO tends to move faster than most people expect — often weeks rather than months, because the highest-impact fixes act quickly. I'll always be straight with you about what's realistic for your situation.
Do you work with businesses outside Cardiff?
Yes. I'm Cardiff-based and know the local market well, but the audit process works anywhere — everything's delivered remotely.
What is SEO?
SEO (search engine optimisation) is the work of making your website easier for search engines to understand, and more likely to show high up when people search for what you do. For a local business that means your technical setup, your Google Business Profile and the words on your pages all pointing clearly at who you are, what you offer and where — so the right customers in your area find you on Google.
How long does SEO take to work?
Usually weeks to a few months, not days — and local SEO tends to move faster than national SEO. The quickest wins, like a properly set-up Google Business Profile, can shift things in a few weeks; building lasting authority takes longer. Anyone promising instant results isn't being straight with you. I'll always tell you what's realistic for your situation.
Is SEO better than paid ads?
They do different jobs. Paid ads buy instant visibility but stop the moment you stop paying. SEO builds visibility you own — slower to arrive, but it keeps working without a per-click cost. For most local businesses the best answer is SEO as the long-term foundation, with paid ads to fill gaps or push a specific offer. It's not either/or.
How much does SEO cost?
It varies with what you need, but I price transparently rather than tying you into open-ended retainers. A one-off local SEO audit is a fixed price and tells you exactly what's holding you back and what to fix first — a clear, low-risk way to start before committing to anything ongoing.
How does AI affect SEO?
More and more people now get answers straight from AI tools like ChatGPT and Google's AI Overviews, instead of clicking a list of links. That means being recommended by AI is becoming as important as ranking on Google — a job called GEO (generative engine optimisation). The good news: the same clear, well-structured content that helps you rank also helps AI quote you, so doing both together is efficient rather than double the work.
What is GEO?
GEO (generative engine optimisation) is the work of getting your business recommended by AI tools like ChatGPT, Google's AI Overviews and Perplexity — the same way SEO gets you found on Google. As more people ask AI for answers instead of scrolling search results, being the business it names and quotes matters more and more. It comes down to clear, well-structured content and structured data that tell AI exactly who you are, what you do and where — and the good news is the groundwork overlaps with local SEO, so you're not doing the job twice.