People are asking ChatGPT and Google's AI the questions they used to type into search — and getting one answer, no clicks. GEO is how your business ends up in that answer. Here's what generative engine optimisation means, in plain terms, and where to start.

There's one free listing that decides whether you show up in local search at all — and most businesses either don't have it or haven't finished it. Here's why your Google Business Profile is the fastest local SEO win going, and how to set it up properly.

Typed your business into Google and found everyone but you? If your business isn't ranking on Google, it's almost always one of a handful of fixable reasons — not a broken website. Here are the ones that catch local businesses out, and how to sort each.

No agency, no developer, no jargon — just five on-page fixes any small business can make in an afternoon. Page titles, headings, metadata, internal links and images: the boring basics most sites get wrong, and exactly how to put each right.