
What is a Logo?
What is a Logo? Is it Symbol? A Combination Mark? Does the distinctions matter? The use or misuse of the word "logo" is one of those things that can frustrate a designer. A logo, they say, is not the same as a symbol, which in turn is not the same as a combination mark. So what's the difference? In brief: A logo is a word, a symbol is a picture, and a combination mark is a mix of the two. But really, in most circumstances, using "logo" for everything is OK. Is it? LOGOS VS. S